The Big Idea
Partner with The Bouqs Co. to create a giveaway capitalizing on the Super Bowl (AKA, The Big Game).
The Goal(s)
-Drive brand awareness and engagement.
-Create a PR-worthy moment with an out of the box giveaway idea targeting fans of the losing Super Bowl team.
-You guessed it, gain followers.
The Challenges
A 1-week timeline to concept, shoot, edit, and post.
2x brand guidelines to adhere to, legal teams to consult, and processes to follow.
Creating a concept that worked for both social and PR.
No way to predict who would win the Super Bowl, creating the need for two separate pieces of content.
The Result
“Break in case of emergency” and in this case, the emergency is your team losing the Super Bowl (Sorry, Chiefs fans).